Case study: international SEO, how Clonable is growing businesses

More and more companies are discovering the power of Clonable to expand their website internationally. Where traditional translation methods are time-consuming and complex, Clonable offers a solution that is not only easy to manage, but also provides immediate SEO benefits.

With Clonable, companies can quickly set up multilingual websites and keep them updated automatically. From large sports organizations to e-commerce companies, from destination marketing organizations to machine manufacturers, the results speak for themselves: more visibility, more visitors and less maintenance. In this article, we look at how several companies are successfully using Clonable and why it works so well for SEO.

Veltins Arena: a maintenance-free English site for international events

The Veltins Arena, Schalke 04's stadium, receives millions of visitors every year. When it became clear that Taylor Swift would perform and the 2024 European Championship was awarded, one thing became clear: The English website had to work perfectly, but without additional maintenance.

With Clonable, a maintenance-free English website was set up that automatically stays in sync with the German version. This ensured that Google recognized the site as a full English version and organic traffic reached over 30K per month.

Hockeygear & Ippontime: niche markets dominate

For Hockeygear, a large online field hockey store, international visibility was crucial. Field hockey is a relatively small sport outside the Netherlands, so it was important to be smart.

A good example is the Italian clone of Hockeygear. Without extensive keyword research or major tweaks, the site started ranking directly for the most important Italian search terms. Not only did this save Hockeygear a lot of time, it also saved substantially on CPC costs, which were first used to drive visitors to the English-language site via Google Ads.

For Ippontime.nl, a web shop for judo supplies, a similar problem occurred. In Belgium there were small language differences, such as judo belt vs. judo belt. Clonable quickly adapted the site and within a short time the Belgian version scored very well in Google.

Visit the Langstraat: more international tourists with multilingual SEO

Destination marketing organization Bezoekdelangstraat.nl wanted to become more visible to tourists from abroad. Thanks to Clonable, the website is now available in multiple languages, which not only improves the user experience, but also provides additional organic visitors from Germany, among others.

Dux Watches: international success via Clonable

Dux Watches, affiliated through Online Marketing Agency (OMA), went live in August 2023 with English, French and German clones. Since then, traffic through these foreign sites has grown so much that it has now surpassed Dutch traffic.

This shows that Clonable is not only a complement, but for many companies a crucial part of their international SEO strategy.

Istec: SEO traffic doubled in three-quarters of a year

Machine manufacturer Istec already had a multilingual website, but switched to Clonable for easier management. In the process, they added additional languages, further increasing their findability.

Within three quarters of a year, organic traffic doubled simply because of Clonables optimized translations and automatic and manual SEO functionalities.

Vormz: from 1K to 2.7K organic visitors

Vormz, connected to Clonable through OMA, also saw a huge improvement. With three languages, organic traffic grew from 1,000 to 2,700 visitors per month.

Using Clonables built-in SEO tools, such as automatic hreflang tags and an AI proofreader, Vormz was able to easily expand internationally without additional maintenance.

Leatherstore: growth in the German market

For Leatherstore, an e-commerce shop that sells cow hides, among other things, international growth was a challenge. Expansion into Germany had to be neither too expensive nor too labor intensive. Clonable offered the perfect solution for this.

After two years, it is clear to see that the German site is experiencing nice, steady growth. And the math is quick: with a few hundred additional visitors per month, the costs for Clonable are easily recouped. This makes Clonable a smart and profitable investment for e-commerce companies looking to expand internationally without major costs.

Why does Clonable work so well for SEO?

Clonable is specifically designed to give multilingual websites an instant strong SEO foundation. Here are its key benefits:

• Automatic and ongoing translations - Meta titles and descriptions are also always kept up-to-date.
• Simple editor - Small changes per language can be made quickly, without technical knowledge.
• No speed delays - The technology behind Clonable ensures fast load times, which is crucial for SEO.
• Smart keyword settings - Rules make it easy to customize important keywords by language.
• AI proofreader with keyword integration - Ensures that keywords are processed properly immediately, without the need for a native proofreader.

Conclusion: Clonable is the solution for international SEO growth

These cases show that Clonable is much more than just a translation tool. Smart SEO solutions allow companies to scale up internationally quickly and without major costs. Whether for e-commerce, sports organizations or tourism platforms, the results do not lie:

• Faster indexing in Google
• Better international visibility
• Cost savings on ads and maintenance

Do you also want to grow internationally without the hassle? Find out how Clonable can take your website to the next level.