Case Study: WooCommerce shop NFCW.co.uk and Clonable - Scaling quickly internationally
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Background
For years, NFCW.nl has been a trusted platform for everything around NFC technology and contactless payments. The website grew steadily in the Netherlands, but to reach a wider audience, an international expansion was needed. A multilingual website seemed the logical next step, but manual translations simply took too much time and effort.
The challenge
The NFCW.co.uk team had already experimented with traditional translation methods, such as DeepL, but this approach was labor-intensive and not scalable. Updates were not automatic, so language versions quickly fell behind. This was not only frustrating, but also an obstacle to international growth.
"For the German version, we used DeepL. That took a lot of time and effort. But for the .com and .fr, we deployed Clonable. Within half a day we had a new language version live."
Emiel Wesselsterug
The solution
Clonable offered a simple and efficient solution. Without complicated settings or lengthy translation processes, NFCW.nl was able to set up a multilingual website in a short time. Key benefits:
Time savings: Within hours, the German and French versions of the website were live.
Instantly up-to-date: Any changes on the Dutch site were automatically incorporated into the translated versions.
Flexibility: NFCW.co.uk could easily adapt specific words and phrases to better suit its target audience.
The result
Thanks to Clonable, NFCW.co.uk now has an efficient way to offer their content worldwide. Where translation was a time-consuming task before, they can now respond to new markets faster. This not only saves time, but also makes the website more accessible to a wider audience.
This approach now allows NFCW.co.uk to test in a targeted way which markets have potential and which adjustments are needed to become even more successful.
We can see in Google Search Console that impressions and clicks are increasing significantly. This is the beginning of an international strategy for us.
Emiel Wesselsterug
Conclusion
For companies looking to expand their WooCommerce web shop or informative website into new countries without getting bogged down in complex translation processes, Clonable offers a practical solution. NFCW.co.uk is a perfect example of this. Working with Clonable has helped them expand internationally quickly and efficiently, without sacrificing quality or usability.
Listen to the podcast "This is how NFCW grew from €230K to €500K revenue in one year"
Go to NFCW.co.uk, or e.g. the english clone NFCW-shop.com
We now have a roadmap. It is now a matter of testing, optimizing and then scaling up.
Emiel Wesselsterug
